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Augmented reality with multimedia content as a content complement and extension of printed materials.

Augmented Reality (AR) allows you to project multimedia content (videos, 3D models, audio...) through the screen of a smartphone/tablet directly on the page of a printed medium (books, brochures, magazines...).

How does the digital (AR) layer work for physical prints?

Imagine a standard textbook with teaching/information text and pictures. If you pick up a smartphone and point the phone's camera at an image in the textbook, the static image on the screen is transformed into an interactive medium such as a video, 3D model, or audio. With this AR layer, the reader is able to consume content in detail that traditional print media have not been able to convey until now without reference to a web publication.

A simple demonstration is worth a thousand words

1) Scan the QR code on your smartphone (via the camera app or QR reader)

The QR code will link you to the native version of the AR studio viewer. This is an app that works on your phone/tablet without being installed. Once launched, you must give permission to use the camera.

The application connects to the cloud via this QR code to a specific project.. It defines that when pointed at a specific image, the image on the phone/tablet screen should be transformed into specific multimedia content.

2) After scanning the QR code, with the app open, point to the images in the book below

Interested in
augmented reality for print publications?

Our staff will go over your requirements with you and show you all the possibilities of the AR layer. After finding the most effective variation, he will price the job and offer you a deadline for implementation.

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Consultant, Olomouc, Czechia