- Vrealmatic
- Services
- AR for printed matter
Augmented reality with multimedia content as a complement and extension of printed materials.
Augmented reality (AR) allows you to project multimedia content (videos, 3D models, audio...) through the screen of a smartphone/tablet directly onto the page of a printed medium (books, brochures, magazines...).
How does the digital (AR) layer work for physical prints?
Imagine a standard textbook with teaching/information text and pictures. If you pick up a smartphone and point the phone's camera at an image in the textbook, the static image on the screen is transformed into an interactive medium such as a video, a 3D model or audio. With this AR layer, the reader can consume content in a level of detail that traditional print media have not been able to convey until now, without referring to a web publication.
A simple demonstration is worth a thousand words
1) Scan the QR code on your smartphone (via the camera app or a QR code reader)
The QR code will take you to the native version of the AR studio viewer. This is an app that works on your phone/tablet without being installed. Once it launches, you need to allow the app to use the camera.
Through this QR code, the app connects to a specific project in the cloud. The project defines that when the camera is pointed at a specific image, the image on the phone/tablet screen turns into specific multimedia content.
2) After scanning the QR code, with the app open, point the camera at the images in the book below
Interested in
augmented reality for printed publications?
Our specialist will go through your requirements with you and show you all the possibilities of the AR layer. Once we find the most effective option, we will prepare a quote and propose a delivery date.
