Augmented reality that brings print, products and places to life

We integrate AR solutions for phones, tablets and AR glasses. We anchor digital content right onto a page, a product or a place, often with nothing to install.

AR in practice

AR is not a one-off effect. It adds information exactly where people are looking.

Where we use it

AR works best where a printed page, a product or a place cannot convey everything important on its own. That is why we start by asking what the user should see in the camera and what they gain from it.

Where AR runs

We choose the platform by where the user is.

The same idea can run in a browser, in an app or in glasses. The choice depends on who will use it, on which device and how often.

WebAR in the browser

Launches from a link or QR code in an ordinary mobile browser.

  • no installation or app store approval
  • one link for iOS and Android
  • updates reach everyone instantly

Limitations: lower performance and limited access to sensors

Best for

campaigns, print, e-commerce

Native application

An iOS and Android app built on ARKit and ARCore.

  • full performance and precise spatial tracking
  • access to sensors, LiDAR and offline mode
  • suited to everyday use

Limitations: installation and distribution through app stores

Best for

service, manufacturing, internal tools

AR glasses and headsets

Content projected into the field of view, hands stay free.

  • work without holding a phone
  • instructions right at the task
  • connects with VR and mixed reality

Limitations: more expensive hardware, smaller install base

Best for

training, assembly, maintenance

Cooperation

We start with what the user should see.

First we clarify where AR adds something that print, a website or a video cannot. Only then do we choose the platform, content and level of detail.

  1. 1

    Define the goal

    What the user should see in the camera, where it happens and what they gain from it.

  2. 2

    Prepare content

    3D models, videos, labels and recognition targets: images, packaging or space.

  3. 3

    Choose the platform

    WebAR, a native app or glasses, depending on audience, device and length of use.

  4. 4

    Deploy and tune

    We launch, test on real devices and keep the content up to date.

Planning an AR project?
Let us find the simplest way to your users.

Tell us what should come to life. We will suggest the technical approach, price range and a demo, and whether WebAR, a native app or AR for printed matter fits best.

Consultant, Vrealmatic
Consultant, Vrealmatic